Frankenstein Content: Make Your Articles Come Alive
I have been pouring over metrics for some brands here at Reed Business Information, and keep seeing a similar trend. Check out this graph which shows the page views for new articles that one brand...
View ArticleBeauty and the B2B: Using Photos to Engage Your Community
I am the guy in my family who takes photos at every gathering and makes sure we get group photos at every major event. In the moment, few seem to care about taking photos; but after the fact – it...
View ArticleA Coordinated Effort: Serving Needs, Creating Revenue
In the past few weeks, I have been talking about product development in B2B media and publishing. First, we looked at how to put customer needs first, and then at revenue streams that publishers have...
View ArticleBe Your Own Brand
The web is reshifting so many businesses, and certainly the world of media, publishing & journalism, which is where I focus a lot of my attention. Today, I want to explore how an individual...
View ArticleThe Network Effect of You
Today, I want to consider how social media is reshaping the life & career of one of my colleagues, and consider how this affects those in B2B media more broadly. Wes Kennedy (right) is the Group...
View ArticleHow Content Marketing Will Change Business Media
"Content marketing" is the latest buzzword to describe the future of media, of marketing, of publishing and of B2B. Here’s the gist: instead of companies blasting their target audience with obtrusive...
View ArticleWhy Social Media is Especially Powerful in B2B Markets
Image by wrestlingentropy In consumer media, you are often dealing with experts talking to non-experts. Perhaps its a chef writing an article to an amateur cook, an announcer explaining the...
View ArticleWhat Marketers Can Learn From Old Spice
I never thought I would be writing an article about Old Spice, and yet, here we are. This week, the brand rolled out a series of videos on YouTube where their spokesperson directly responded to...
View ArticleYou Don’t Sell To A Community. You Support A Community.
Companies now realize that there is business value in social media. That it is worth an investment of their time and resources, that it can bring them closer to those in their market, and can be a...
View ArticleWriters: Build Your Online Platform
I have been very focused on understanding the goals of writers, and working to provide steps for them to build their online platform? What does this mean? To make solid steps towards their goals of...
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